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WebSep 30, 2024 · How Advertisers Use Color. Color theory is a concept that most designers and advertisers know the basics of. Color is important because it affects the entire … WebYellow Green Blue Purple Pink White Black Grey Weigh the difference between warm, cool, and neutral colors Consider the colors used by big brands Blue: 33% Red: 29% Black, grey, silver: 28% Yellow, gold: 13% Colors have different meanings in different cultures Less is more Consider the brand mission, values, and story How did the company start? WebApr 7, 2024 · Blue. Blue: Calm, Reliable and Enticed.Blue is a widely-used color in marketing, often associated with reliability and trustworthiness. It also has a calming effect, making it ideal for brands in healthcare and financial sectors. Big name companies such as IBM, HP, and Dell all use blue in their logos to convey an air of dependability and respect. crooked hook rv park in clewiston florida